As we have discussed, brand photography is a powerful business tool. It helps you develop your personal brand.
But, what is Personal Branding?
PersonalBrand.com defines it as "The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact."
They add: "A personal brand is rooted in the minds of people in the market. Personal branding is the effort to communicate and present your value to the world."
Personal branding is perfect for entrepreneurs, influencers, speakers, professionals, actors and small business owners. BUT, building a personal brand isn't exclusive to them. We all need a compelling personal brand to make an impact in this world.
Before people spend money or do business with you, they like to feel like they know you. Studies show 70-80% of people research a company before doing business.
That's why personal branding is so important. It highlights your unique set of skills, experience, and personality.
How to build a personal brand.
The aim is to create a powerful brand, online and offline. That's how we build relationships and connections with people throughout the world.
Personal branding tips
1. Sell an experience, not just a product.
Discover what's special about you and your brand: your Unique Selling Proposition (USP). That's the secret sauce that will make you stand out from the competition.
2. Show your authentic self.
Your personal brand allows you to show current and potential clients your skillset and strengths. That way, you build trust with the people that matter. This is key to developing a successful personal brand and becoming genuinely influential.
3. Be consistent.
Choose a niche and stick to it. Create the content your audience is interested in, not what you think they want. Then, get your content in front of the right people at the right time in their buyer's journey.
Your social media must be visually appealing in every platform.
Show the real you with professional branding images that will enhance your brand, do the selling for you, and make you money while you sleep.
Tell your story consistently, and more people will engage/follow/share your content.
To build your personal brand, you can ask yourself these questions:
What's your skillset?
What makes you different?
What's your niche?
What are your core beliefs and values?
What problem do you solve?
What's your message?
Who are your ideal clients?
What do you want to be known for?
Check these successful personal branding examples.