My name is Odette Fernandez Lopez.
I am Odette Photo+Art, a family and brand photographer based in Miami. I am also the CMO and Co-founder of Utility Avenue, a community marketplace where entrepreneurs and business owners sell their services.
Becoming an entrepreneur has been a valuable journey, and I decided I want to help others who might be going down the same road. That's why, on Thursdays, I will be sharing entrepreneurship and branding tips.
I thought I would start by sharing the podcasts that inspire me daily.
Hyper Conscious Podcast, with Alan Lazaros and Kevin Palmieri
I started listening to podcasts after meeting Alan Lazaros and Kevin Palmieri at one of their live events. They were so down-to-earth and genuinely committed to serving others that I decided to check their podcast, and I got hooked. What I love the most about them is that they genuinely want to help us become the best version of ourselves. They interview top entrepreneurs and thought leaders and share their life stories. They have provided incredible value to my personal life and my business. The best lesson I have learned is that, when we change the way we think, we change the way we act and the way we live. I want to be hyper-conscious in the way I think and the way I live.
#372. Creating your System of Success - LIVE Mastermind.
#380. Dean Graziosi - The Underdog Mentality.
#392. Selling with Integrity - LIVE Mastermind.
#369. Revisiting your 5 Favorite Episodes.
#402. Overcoming Overwhelm - Breath Work Mastermind with Samantha Skelly.
If you want to live a life by design and be the best version of yourself, this podcast is for you.
Six-Figure Photography Podcast, with Ben Hartley
Ben Hartley has become a virtual coach for my photography business. Every day, on my walk, I listen to his podcast, and I get ideas on how to grow my company and become a six-figure photography business. In general, it keeps me motivated and inspired to elevate my brand and my products. The most valuable lesson during this Covid-19 quarantine has been how to diversify income to be profitable in times of crisis.
SFPP 144. Unique Ways to diversify your income, Featuring Stephen and Bree.
SFPP 126. Getting Started with Personal Branding, Featuring Meg McMillan.
SPFF 19. The Power of Print with Andrew Funderburg.
SPFF 128. Why This Is The Best Time ever To Be a Photographer, Featuring Vanessa Joy.
SPFF 105- SPFF 106- SPFF 107- SPFF 108- SPFF 109- SPFF 110-SPFF 111- SPFF 112. How to Build a Six Figure Photography Business (Series).
Ben's favorite: SFPP 135. How to Answer the 3 Most Common Sales Objections
If you are a photographer and you want to run a successful, profitable business, this podcast is for you.
Building a StoryBrand, with Donald Miller
Donald Miller has carved a name for himself with his marketing approach. In his podcast, he teaches how to clarify our message to improve our business. Right now, I am following his Storybrand framework to update our website (www.utilityavenue.com), and I use his actionable content to update our marketing strategy. The most valuable lesson I have learned is that unclear marketing costs because a confused mind says 'No.'
#197. Joel Peterson - How to Rebuild your Business After a Crisis.
#187. How to Create a Magical Brand.
#181. The Best of 2019 - Our Biggest Takeaways for Business Leaders.
#130. Aaron James - How to Define What Your Customer Really Wants.
#65. The Framework that Makes Marketing Easy.
If you are a business owner and you want your marketing message to be clear, this podcast is for you.