You've finally decided to take the plunge and hire a professional photographer to help you capture some amazing images for your brand. Congratulations! This is a big step in building your business and moving it forward. 

Now comes the tricky part - what are you going to wear? Of course, you want to look your best, but you also want your clothes to convey the right message about your brand. After all, these photos will be used on your website, social media, marketing materials, and more. They need to send the right message to your target audience. 

Not sure where to start? Here are five reasons why it is essential to pull the right looks together when planning a brand photoshoot.

1- Clothes convey a message about your brand

The first and most obvious reason why it is important to choose the right clothes for your brand photoshoot is that they send a message about who you are as a business. Are you fun and playful? Serious and business-like? Creative and out-of-the-box? Your clothing choices should reflect the overall tone of your brand. 

2. Clothes help you stand out from the competition

Making your business stand out from the competition in today's noisy marketplace can be difficult. But by carefully choosing clothing that reflects your unique brand personality, you can set yourself apart from others in your industry. This is especially important if you are in a highly competitive industry like fashion, beauty, or fitness. 

3. Clothing can be used as props in your photos

Your clothing choices don't just convey a message about your brand - they can also be used as props in your photos! For example, if you sell candles or other home fragrances, consider using a pretty scarf as part of your photo shoot instead of just draping it over a chair or table. This adds an extra touch of luxury and helps tell your story visually. 

4. The right clothes make you feel confident 

It shows in your photos when you feel good about what you're wearing! It will come across in the final images if you're uncomfortable or self-conscious about what you're wearing. So make sure to choose clothing that makes you feel confident and stylish - this will help you exude positive energy and professionalism in front of the camera. 

5. Clothing choices should be timeless 

You want these photos to represent your brand for years to come, so it's crucial to avoid looks that are too trendy or seasonal. Stick with classic styles that won't go out of fashion soon. This doesn't mean boring - there are plenty of ways to add personality and style while still keeping things timeless (think: well-chosen accessories or pops of color). But steer clear of anything too wild or outlandish that might date the photos quickly. Look carefully at styling details like rips, quilting, moto jackets, etc / solids, denim & stripes, and try to stick to timeless trends that won't quickly look dated. Muted tones with some pops of color work well— nothing too crazy! Keep it classy with simple & classic jewelry. When you style your hair and makeup, try to keep it natural. With makeup, try to avoid very bold eyes unless that is what you would like to portray.

Some things to note when styling your look would be to avoid busy patterns or print layers and add layers and texture for interest. More is just more and does not translate well in photos, so keep it clean & well-edited. Integrating your personal style into a professional setting will be the icing for a great look.

There's a lot to think about when planning what to wear for your brand photoshoot - but it's worth taking the time to get it right! Choosing clothing that represents who you are as a business and conveys the right message to your target audience will surely help you in your marketing journey.

  Article By:  Kesi Case, Linked By Design