Why do you need high-quality brand photographs to make more money?
Sometimes, when I get an inquiry about a branding session, clients tell me: "I know I need brand photos, but why do I REALLY need them?"
That's an excellent question.
I decided to put together a list of reasons why personal branding photography is important so that you know how crucial high-quality photos are for you and your business.
When you become an entrepreneur and open your business, there are so many details to work on: vision, mission, branding... the list goes on and on. I have my own to-do lists from five years ago to prove it.
Brand photography has the power to tell your brand story: what your brand is about, what it means to your customers, and why they should care about it. High-quality photographs are essential for branding and marketing because they build trust and help clients connect to your message.
Numbers don't lie. Statistics prove that photography is one of the main tools to connect with your audience strategically. It boosts performance, engagement, and sales because people are wired to value images. They especially value beautiful, well-crafted images.
1- High-quality brand images get your customers to know, like, and trust you
One of the most important factors for consumers is the know, like, and trust factor! Your customers need to feel like they know you, like you, and feel that your product or business will change their lives.
2-High-quality brand images help build consumer trust
60% of consumers say they're more likely to consider or contact a business that has an image show up in local search results.
3-High-quality brand images add consistency to your brand story
Consistent imagery can help convey the quality of your product and business, successfully tell your brand story, and create alignment across the different media platforms.
4-High-quality brand images strengthen your brand image
On average, people remember only 10% of information three days after hearing it.
Adding a picture can improve recall to 65%.
5-High-quality brand images increase sales and make you more money
50% of online shoppers say, "large, high-quality product images are more important than product information, descriptions, or even reviews."
Photo quality is the most crucial factor for 90% of online buyers in an online sale, according to Etsy and Justuno.
Studies show that using a larger product photo size on category pages increased sales by 9.46%.
What we recommend:
For more resources about branding photography
- What's Personal Branding?
- Importance of Professional Branding Photography for Your Business
- 10 Statistics: Brand Photography as a Powerful Business Tool
- 5 Images you Need for your Personal Brand to Stand Out
- How to Find the Best Personal Branding Photographer
- How to Use your Brand Images to Maximize Profits
- Importance of Product Photography In Brand Awareness