Individuals all over the world want to improve their brands. Most of us are well acquainted with business brands. But we hardly think of ourselves as a personal brand. Personal branding is weird for some people. However, in this digital era that we live in, good and bad things stay forever on the internet. Try to Google your name and see how you are being shown on the internet. For this very reason, personal branding has gained more importance among people.
What is personal branding?
So what exactly is personal branding? This is how you promote yourself to the outside world. This combines skills, personality, and experience that you want the world around you to see. This involves telling your story to the world. It will reflect your behavior, spoken and unspoken words, attitudes, and conduct.
One can make use of a personal branding photoshoot to set them apart from other individuals. If it is done correctly, one can combine personal branding with the business. This is better than corporate branding if it can be done well.
In simple words, personal branding means the image of an individual that others see. This can be a combination of many things. Like how you look in your real life, how you are shown in the media, and the impression people have about you from the available information.
One can choose to ignore personal branding or develop it slowly and organically. Unless you are a celebrity, you will not be heard of much in the media, but you can benefit from developing your own personal brand.
What is Personal Branding Photography?
Professionally taken pictures that show people like small business owners and entrepreneurs are known as personal branding photography. With this kind of photography, one can build their brand image and help to earn money. Personal branding photographs help in fitting with the visual identity of the clients. This is done by using colors, style, props, tone, and so on.
The personal branding photography session consists of a photoshoot involving the clients. This also includes the style, team, products, services, and processes they want to promote. This kind of photography does not end with taking a headshot of the client for their website. Good photographs must be taken by a personal branding photographer that can serve as the marketing material for the client.
Why getting a professional photo shoot for your brand is vital for a business?
Business owners often think that why should one waste their money on photography when they can invest in something else. However, the truth is all businesses can benefit from professional photoshoots.
No matter who your target clients are or what you are selling, good-quality photographs are an essential asset that helps build a good brand name. As a result, the business achieves success. Professional photoshoots must be included in the important business expenses list.
TO CREATE YOUR BRAND IDENTITY
The cost of a professional photoshoot is relatively high. This tempts many businessmen to take photos on their own or make use of the stock pictures. They want to save money by avoiding hiring a professional photographer for the job. Remember that the pictures are representative of the brand. Hence, it would help if you never compromised on the quality of the photoshoot. If you take the photos on your own, the chances are that the photos will be of low quality and unprofessional.
These pictures will be seen by the customers, and after seeing the low-quality images, they will not have a good impression of the products and services of the business brand. A good picture helps in making a good impression on the customers. Do not compromise with the quality.
TO GRAB YOUR CUSTOMER'S ATTENTION
A good picture helps in catching the attention of the customer. An excellent first impression goes a long way in enhancing the brand identity. If the brand's photograph misses the customer's attention, there will be no recall for that brand later on. That is not at all good for the brand.
TO CREATE A STRONG VISUAL IDENTITY.
An individual tends to remember pictures more vividly than words. Pictures have a lasting impression on the minds of the customers. When you use a professional photoshop service for shooting brand pictures, they understand your brand well and then devise ways to enhance the brand's look via the pictures. This helps in developing a strong and impactful visual identity of the brand.
TO KNOW YOUR CUSTOMER NEEDS
When you present professional photographs in front of your clients, you understand the customers' needs too. If the customer likes your brand image and the pictures you showcase, they know that you can fulfill their needs. In this way, you can understand exactly what they need.
TO AVOID STOCK PHOTO
People opt for stock pictures to save money on branding session photography. However, this does more harm than good for the business brand. It is so because the stock pictures do not show the actual works done by the company.
The stock images can be used by any company. It does not give individuality to your brand. It provides a false impression of what you offer to the target customers.
TO CREATE A COMMUNITY
When you use professional photoshoots, you make the customers understand what the brand offers, what the team at the company does, and so on. In this way, the customers become attached to the brand, leading to the development of a community.
TO ATTAIN INCOMPARABLE PROFICIENCY IN PHOTOGRAPH
The proficiency levels that can be achieved with professional photoshoots will not be possible with amateur photographs. With the help of professional pictures, one can show the brand's true nature, show how the work is done at the brand, and so on.
TO GIVE YOUR BUSINESS A COMPETITIVE EDGE
With the help of professional pictures, you get an edge over the others working in the same industry. This sets you apart from your competitors.
TO MAKE THINGS CONVENIENT
Using personal branding photography is very convenient. You can work with the photographer at flexible times. The professional photographer understands the brand's aim and then suggests ways of taking a photograph to enhance the brand image.
This also enables one to save time and money. It helps to decrease the company's expenses and better promote the brand image of the company to the target customers.
TO CREATE CONTINUITY
With the help of professional personal branding photography, one can create continuity in their pictures and images about the brand. If you use stock images or low-quality images, you will not make the audience connect with the brand. Stock images of better quality can be used by your competitor's brand.
So how are you setting your brand apart from them?
When you use professional branding photography, you give the customers a true idea about your brand.
Things to Consider Before Hiring a Personal Branding Photographer
When you think of hiring a personal business branding photographer, there are a few things to consider. Many personal branding photographers are working in this field. So how do you choose the best photographer for your small business branding photography? We have compiled a few points to consider for this process.
Having an idea about the hiring process will help in getting the best branding photographer for your needs.
HAVE A GOOD VISION OF THE BUSINESS
This is very important before you contact a professional photographer. You have to understand what your business is about and what it does. Otherwise, it will be really difficult for the photographer to take pictures of something that does not even exist.
When you own a business, it means you provide either a service or product to the customers and earn profit from it. You must be very clear about the skills, ideas, and products to have a sound vision of the business.
Think about what you offer to the customers, the pricing, and other such associated elements. It will help you have a clearer vision of the business.
WHAT ARE YOUR BUSINESS VALUES?
It implies the morals and ethics that you follow while continuing with the business. You need to have a good understanding of the core values to guide the photographer accordingly. Your business might focus more on sustainability. Tell this to the photographer that can then take pictures, therefore. Or, if inclusivity is the core value that you follow in business, then that must be incorporated in the pictures.
The core values help in defining the business. These values make you stand apart from the competitors in the same industry; before hiring a photographer, sit down and think about the essential core values your company follows. And think about how they define your brand.
WHO IS THE TARGET AUDIENCE FOR THE BRAND?
Defining the target audience for the brand is very vital. However, one might think that any client who pays for the products and services is their client. However, it is essential to understand that some clients will relate entirely to your working style, and hence they employ your services.
They believe in you and your products or services. These are the clients that you need to look for. Understand the values of the target customers. The ideal client and the brand must have at least one standard core value.
WHAT ARE THE PROBLEMS YOUR CLIENTS FACE? HOW CAN YOU HELP your CLIENTS?
This is very important from the perspective of the target customer of a brand. How will the brand help the client in resolving a specific problem? You must understand how your product fulfills the need of a client or solve their problem. This knowledge helps you to deliver products or services that fit them perfectly.
For understanding this, write about what problems your client might face.
Then, ponder about how your company's products or services help reduce the issues from the daily lives of the clients.
CAN THEY PROVIDE YOU WITH CREATIVE DIRECTION?
It is crucial for many clients who do not have ideas for their brand to get a photographer who can provide creative direction. If you are the type who has a good vision of the brand and you know confidently what you need from the photoshoot, then that is fine.
But if you are not confident with the vision, then the photographer must provide photography branding ideas. Some clients want to be directed entirely by a professional photographer, while others want to incorporate their ideas in the photoshoot for the brand.
IS THE STYLE OF THE PHOTOGRAPHER SUITABLE FOR YOUR BRAND?
It is an important question to consider when hiring a professional branding photographer. Many photographers work in this field. But make sure to go through their past works to understand whether their style of work will suit your brand or not. Some like to take pictures in more light, or some prefer dark settings.
Talk with the photographer and see their past works to understand whether their professional branding photography will suit the brand you want to promote. Otherwise, if the photographer's work is not suitable for your brand, the pictures will not be helpful for the brand.
After considering all these factors, you can surely choose a personal branding photographer easily. With the help of professional, unique branding photography, you can set the tone for the business. It also helps show the potential clients that you are committed to giving them the best services and excellent quality products.
For the business owners who value the brand, hiring a professional personal branding photographer will help grow the business. The amount of money spent on this professional branding photography is money well spent.
Guest Blog Writer: Amy Grace
Brand Photography: Odette Photo+Art
Model Brand: Paula Carozzo, activist
Amy Grace, a devoted writer, has long experience in the commercial photography field. Merging competency and skill in her profession, she has nailed the task up to the mark and has helped a lot of entrepreneurs create their brands. Aside from photography, Amy is involved in photo retouching tasks as well. Follow her on Twitter, Instagram.